PAYGo Solar Home System in Africa

Solar Run Apollo Solar Home System

In 2000, about 1.3 million households in developing countries used solar home systems (SHSs).
In 2018, the number grew to over 4 million households. This equals an annual growth of 23% since 2012. The sector’s growth since 2010 has been impressive.
McKinsey expects up to 150 million households will benefit from SHS by 2020 (market potential). In order to realize this market potential five factors are critical (off-grid regulation, business environment, logistics and channels, affordability and WTP, ease of payment).

Solar Run Apollo Pay As You Go Solar Home System

In recent years, the manufacturing base in China has grown exponentially. Gabler (2008) and Photon (2008) estimate for 2007 that newly installed off-grid PV capacity in developing countries lies at around 50 MWp per year (compared to 150 MWp global annual market volume for off-grid PV – including off-grid PV for recreational uses and industry, such as telecom repeaters, worldwide).

Solar Run Apollo Installed for Home User

System Prices
At system prices of about 10 €/Watt, total turnover in developing countries can be estimated to account for 0.5 € billion. (2015)

Solar Run provides Lighting Global (VeraSol) verified, PAYGo (Pay-As-You-Go) SHS products for off-grid and power-deficient areas.

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Compared to the normal products which have to be paid off one-time, PAYGo products allow the end-user to purchase on installment, reducing their financial burden.
Solar Run aims to improve people’s life by offering clean, affordable solar energy solutions.
Solar Runs to life!

How Solar Run undertake its Social responsibility?

What is corporate social responsibility?

Corporate social responsibility (CSR) refers to the responsibility that an enterprise should pay to its stakeholders in its business operation. The concept of corporate social responsibility is based on the idea that business operations must conform to sustainable development.

In addition to considering their own financial and operating conditions, enterprises should also consider its impact on society and the natural environment.


Why should enterprises undertake social responsibility?

Enterprises come from society and must repay society. Enterprise is not only a profit-making organization, but also a social service organization. In today’s society, the relationship between enterprises and society is symbiotic and co-prosperity. The development of enterprises is a highly unified economic and social nature.

The value orientation in the process of business operation is related to the harmonious development of enterprises and society, and also has a profound impact on the overall situation of people’s happiness and social stability.

Therefore, while pursuing the maximization of interests, enterprises should also undertake certain social responsibilities, so as to change the image of enterprises from simple economic person to social person.

As a member of the new energy industry, Solar Run has been practicing corporate social responsibility, making its own contribution to eliminating the contradiction between electricity supply and demand in off-grid areas, as well as environmental protection.

How Solar Run undertake its Social responsibility?


  1. Provide environmental friendly solar products.

There is evidence that in low-and middle-income countries (LMICs), indoor pollution sources, such as cookers and lamps, are the main causes of individual pollution.

Every year, nearly 4 million people die prematurely from indoor air pollution caused by cooking with solid fuels and kerosene. Indoor air pollution can lead to non-communicable diseases such as stroke, ischemic heart disease, chronic obstructive pulmonary disease and lung cancer. In the COVID-19 period, it is particularly important to maintain good air quality.

Solar Run provides solar home systems. As green renewable energy, it replaces candles, kerosene lamps and diesel generators which release harmful gas. It has greatly improved the indoor air quality of end-users.

  1. Provide high-quality solar lighting systems.

The company put quality in the first place, never produce a rubbish product. There are strict quality control standards, and 100% inspection during production to ensure that each product can be used normally when reaching end-users. At present, 12 models meet Lighting Global/VeraSol (under World Bank) standards. The quantity ranks first in China and the third in the world.

  1. Provide affordable products.

While taking into account product quality and practicability, we control from the source of the design, abandon flashy details, to ensure that product prices are competitive. In addition, we also use a prepaid system (PAYGO) that allows users to purchase products by installments. Make solar energy stations affordable for low- and middle-income groups.

Solar Run’s Solar reading lamp (SR07), and with very affordable price, extremely poor people could get it. It’s good to replace candles and kerosene, for business promotion and NGO donation.

At present, Solar Run is actively connecting with national enterprises and organizations like the UN Agency, NGOs, seeking a variety of scenarios, contexts and models for the realization of corporate social responsibility. Welcome more and more people join us to make a brighter world.

ASSOCIATE SPOTLIGHT | Solar Run Helps Consumers Access Energy with PAYGo Enabled Solutions

Providing villages in rural DRC access to education and entertainment with solar-home-system-powered appliances. Photo © Solar Run

Source:Lighting Global

Solar Run, a Chinese manufacturer, was among the first companies to sell PAYGo-enabled solar home systems, benefitting from increasingly matured integration and mobile payment technology in the sector.

“As a young brand, we are determined to provide cost-effective product choices to end consumers. This approach allows consumers to try energy service with a low financial barrier, so that we are able to quickly grow consumer’s adoption for PAYGo model,” said Judy Li, Vice President at Solar Run.

In the Vanuatu Rural Electrification Program (VREP) – Vanuatu’s electrification program for remote areas supported by the World Bank and the government of New Zealand, Solar Run worked with their local partner to provide Apollo – a large solar home system that provides households with both lighting and entertainment needs. “With the subsidy provided by VREP, the customers were able to enjoy electricity with high-quality products for the entire household at a low cost,” Solar Run’s distributor Rannie Pantay said.

Built on an open API framework, Solar Run’s SHS integrated with four PAYGo platforms and over 20 mobile money companies across Africa and South Asia. Li said, “It largely allowed us to work with distributors from different markets without creating extra tech costs, ultimately increasing product sales.”


Leveraging Lighting Global Certification to Foster New Market Opportunities 

Solar Run is currently selling products in 39 countries serving 150,000 end-users and offers 12 products that meet Lighting Global Quality Standards, ranging from pico reading light to PAYGo-enabled large solar home systems. “We learned about Lighting Global’s Quality Standards from years of working for other clients as an OEM manufacturer. The idea of pursuing the certification for the Solar Run brand was rooted in our very first product,” said Apple Liu, sales manager at Solar Run.

In the DRC Electricity Access & Services Expansion (EASE) program – a RBF based program supported by the World Bank to enhance energy access for the two million underserved population living outside of SNLF national grid in Congo, Solar Run was chosen as a PAYGo enabled supplier for a modularized solar home system from their product portfolio that meets Lighting Global Quality Standards.

“The scale of this project required not only power for household lighting or appliances, but also solutions to power community infrastructures such as farming tools, schools and health centers. Certifying our products to the Lighting Global Quality Standards provided the EASE program with an extra insurance of quality,” Li said. “Additionally, in partnership with Vodacom, we are promoting these energy services through Vodacom shop network. With over 3,000 locations, this will bring tremendous marketing value to PAYGo solar and our products.”

“For the off-grid solar market, VeraSol (formerly Lighting Global Quality Assurance) provides consumers, professional buyers, investors and development programs the accurate, trusted, third-party product certification they need to make informed decisions. Manufacturers are leveraging VeraSol quality certification to stand out from competitors and build market confidence for their products,” explained Ari Reeves, who manages the VeraSol program.


Investing in Solar Media Solutions for the Future of PAYGo 

Li explains that Solar Run is introducing a solar media solution to empower consumers with information access and education use.

Their newest solar media kit comes with multiple LED lights, phone chargers and a 7’ pad coupled with a media center, where users can access various contents including children’s education, agriculture practices, service information as well as government podcasts.

“While the Lighting Global quality testing for this new line of product is currently undergoing, we are working on preparing for our first pilot in India. We believe this solar media kit will help our users and their livelihoods to thrive,” said Li.


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